website seo kaise kare? complete guide. (2018-19)

website seo kaise kare? complete guide. (2018-19)

Ap chahte hai ki apka website seo acche se hua ho aur apki site par jitne zyada log visit kar sakte hai kare, ab chahe apka maqsad logo ko entertain karna ho, ya information dena ho, ya phir apne kaam ko promote karna ho.

Lekin ye sab shuru kese kare?

Apni website pa traffic lane ke bohot se tarike hai, lekin Search engine Optimization (SEO) unme sabse zyada asardar hai. SEO mein esi techniques aur strategies hoti hai jinka maqsad hota hai search engine ke result mein apke page ko higher rank karwaye. Jo apki site ko logo ki nazar mein ane mein madad karega.

Ese bohot se tarike hai jinse aap apni website seo ko improve kar sakte hai. Ab ap chahe bilkul beginner hi kyu na ho, is post mein hum ese hi 13 techniques ke bare mein baat karenge jinhe aap abhi se hi karna shuru kar sakte hai.

website seo kya hai, aur yeh kyun zaruri hai?

Zara sochiye, ap bethe hue hai aur internet par kuch dhundna chahte hai, to ap sidhe search engine par jayenge. Jiska matlab hai ki agar ap chahte hai ki apki website notice ho, to apko ye karna hoga ki apki site google ke searches ya kisi aur search engine mein show ho. Sabse zaruri, kam se kam apki website searches ki list mein top par to aa hi jaye.

Isko karne ka sabse accha tarika hai apni website seo ko accha karle. Isme bohot sari strategies aur activities hoti hai. Apni website ko search engine ko optimize karne ke bohot sare fayde hai, jisme shamil hai:

  • Acchi tarah se rank hui site zyada bharose mand lagti hai.
  • Ap bohot hi badiya aur informative content apne visitors ko denge kyunki SEO hone ke baad website nazro mein ane lagti hai.
  • Ek site jo Search Engine Results Pages (SERPs) mein acchi rank hoti hai uske bohot zyada chance hote hai ki us website ka traffic increase hoga.

Agar ap SEO mein bilkul hi naye hai aur soch rahe hai ki apni website seo ko kese thik karenge, To ghabraiye mat. WordPress par website banane ke baad hi apne bohot bada kadam agey bada diya hai, kyunki ye platform pehle se hi search engine ke liye well-optimized hai. Sath hi, ese bohot se asan aur simple ways hai jinse ap apni wordpress site ko search engine mein top par laa sakte hai. To chaliye un tariko par nazar daalte hai.

website seo ko boost karne ke 13 tarike

In zabardast tariko par nazar dalne se pehle, hum ye maan kar chalte hai ki ap busy hai. To ye sari techniques esi hai jinhe ap abhi se hi karna shuru kar sakte hai jisse apko zyada time wait nahi karna padega. Zahir si baat hai aur bhi bohot si techniques hai lekin shuruat ke liye ye bohot acchi hai. Yaad rakhiye apko ye saari technique istemal karne ki zarurat nahi hai (Halaki ap esa zarur kar sakte hai) -sirf kuch techniques ke baad hi apki wordpress site ko ek boost mil jayega.

Ye jitni bhi techniques hai wo khas-taur se google ke algorithms ke liye hi targeted hai, lekin ye Yahoo aur Bing par bhi same hi impact dalti hai.

1. apna content keywords ke aas-pas banaye

Keywords ese chote phrases hote hai jo apke content ke topic ko describe karte hai. Jese maan lijiye apne ek hacking blog ke liye  keyword chuna hai “Android Hack” esa karne se apne ye socha hai ki bohot sare log search engine mein is keyword ko likhenge issey milte julte post dhundne ke liye.

Har ek post ya page ke liye keyword chun kar usko alag-alag jagah use karna jese title, heading, aur content mein ek common tarika hai search engine ke crawlers ko apne content ke topic bare information dene ka.

Halaki is tarike ko karne ke liye apko thora smart hona padega lekin thori practice se ap isme mahir ho jayenge. Lekin yaad rakhiye “keyword stuffing” aur zabardasti apne keyword ko kahi bhi bharne ki koshish karne se bache kyunki issey apka post bohot unnatural aur spammy lagega.

2. internal aur external links banaye

Google aur dusre search engines apki website ko vaccum nahi mante hai. Balki, wo to yeh dekhte hai ki apki site internally aur dusri sites se kitne acche se connected hai. Post aur pages mein links ka use karne se ye search engine ke crawlers ko batata hai ki ye similar content se kese jude hai. Aur ye dusre logo ko apki site ko link karne ke liye bhi encourage karta hai. Jisse search engine ko pata chal jaata hai ki apka content valuable hai.

Keywords ke sath hi is strategy ko bhi apko dhyan se use karna padega. Agar ap apne content mein bohot sare links daal denge jo kisi bhi pages par jate honge ya ese links jo kisi product ko promote karte honge, to esa karne se apki ranking par asar hoga.

Ap ese links ka use kare jo kahi bhi naturally fit hote ho aur jo readers ko esi high-quality websites par lekar jaye jo pehle se hi SERPs mein badiye rank karti ho. External links aur Internal links dono ka hi sahi tarike se use kare aur yeh apko best website seo resultes dilane mein madad karenge.

3. apni site ko mobile friendly banaye

Zyadatar log internet ko browse karne ke liye mobile devices ka istemal karte hai. Jiska matlab apki site ko har tarah ke device me khulne par acchi tarah perform karna chahiye. Ap apni site ko khud hi alag alag devices mein khol kar dekhiye ki apki site kesa response karti hai aur agar us theme mein koi dikkat ho to dusri mobile friendly theme ko chune.

Website ka responsive hona bohot zaruri hai kyunki google isko bhi ranking factor hi manta hai. Agar apki site responsive hogi to wo SERPs mein badiya show hogi. WordPress users ke liye iska sabse accha tarika yahi hai ki ap har theme ko check kare aur fir sahi chune.

4. images ko optimize kare

Har website ke liye images bohot important hoti hai. Yeh post aur site ke visual ko accha dikhati hai aur sath hi ye text ko bhi break karti hai jisse post ko padne mein bore nahi hote. Jesa apne guess kar liya hoga, yeh apki website seo par bhi impact dalti hai. Images ki quality aur size apke pages ki load speed par affect dalti hai. Crawlers bhi apki image se judi information ko dekhte hai — jese filenames aur alt text — crawlers esa website ko understand aur index karne ke liye karte hai.

Images aur dusre media ko optimize zarur kijiye to isse wo apki website seo par jitna impact daal sakti hai dalegi. Har ek image ko descriptive filename aur alt text de (ap in dono jagah keyword ka bhi use kar sakte hai).

5.  long content likhne ki koshish kare.

Jab Google algorithms content ko rank karne ka decide karta hai, Tab wo content ki length ko special attention deta hai. Lekin iska matlab ye nahi hai ki short content kabhi rank nahi karega. Halaki, longer content wale post par advantage hoti hai, kyunki search engines ese content ko zyada useful samajhta hai. Sath hi, jitna lamba apka content hoga utne hi badiya tarike se wo crawlers se communicate kar payega keywords aur headings ki madad se.

Longer content readers ke liye zyada valuable hota hai, aur ye visitors ko apki site par zyada time spend karne ke liye majbur bhi karta hai. To jab bhi content create kare to usko jitna gehrai se likh sakte hai likhe.

6. post add aur update karte rahe

Post ki length ke sath hi, Google ka algorithm pages ko rank karne ke liye apke content ki frequency ko bhi dekhta hai. Purana aur high-quality wala content badiya rank karta hai, lekin new content ko badava dene se wo bhi accha rank karne lagta hai.

Isliye, agar ap chahte hai ki apki site SERPs mein badiya rahe, to apka new content regularly post karna padega. Khud ko track par rakhne ke liye posting schedule banane ki koshish kare aur alag-alag tarah ka content create kare taki jisse ap aur apke visitors ka interest bana rahe. Aur apne purane post aur pages ko bhi nahi bhule. Apne purane content ko update karne se crawlers fir se apke content ko rank karne lagenge.

7. quality content banane par focus kare

Jab google aur dusre search engines website ko rank karne ke liye algorithms banate hai, To unka maqsad hota hai ki sabse useful aur relevant content ko top par rank kare. Ranking ke factors aur unke effects time ke sath badal jate hai. To agar ap apne website seo ko succesful hote hue dekhna chahte hai, to apko quality content banane par focus karna hoga.

Humne lengthy content banane ke upar pehle se hi bat kari hai, jo ki apke pages aur post ki quality badane ka ek behtareen tarika hai. Halaki, esa karne ke aur bhi bohot se tarike hai. Jese ye pata kijiye ki apke targeted readers aur kya padna chahte hai aur unhe kis chiz ki sabse zyada zarurat hai aur unko apne content se wo sab chize dene ki koshish kijiye. Aur HAAN!! apne article ko proof-read zarur kare kyunki choti-choti details bohot asar dalti hai.

8. apni hosting dhyan se chune

Jabse Google ne sites ko rank karne ke liye load-speed ko bhi shamil kiya hai, Tabse ek badiya hosting apki site ko SERPs mein top par pohochane mein madad kar sakti hai. Apki hosting apki site ke downtime par bhi asar dalti hai aur server aur visitors ke bich ki duri par bhi — aur ye dono hi ranking factors hai.

To apne hosting provider ko choose karte hue acche se research karle kyunki agar baad mein apki website par chahe kitna hi accha content kyu na ho wo slow loading ki wajah se rank nahi kar payegi.

9. esi theme chune jo SEO friendly ho

Apni wordpress site ke liye theme chunna sabse zyada important hai. Ye apki site ke layout aur appearance ko dikhati hai aur website seo mein bhi madad karti hai. Apki theme apki site ki loading speed par bhi asar dalti hai jo ki bohot zaruri hai. Theme kese developed hui hai ye bhi bohot important hota hai, acche se develop site SERPs mein badiya perform karti hai.

Research kare aur uske baad esi hi theme chune jo seo friendly ho. Agar ap paid theme lete hai to bohot kam hi chance hai ki apki theme seo friendly na ho. lekin, free themes mein bhi esi kayi themes hai jo bohot zyada seo friendly hoti hai.

10. seo ke liye dedicated plugin use kare

Agar ap wordpress par new hai, to shayd apko ye nahi pata ho ki plugins kya hote hai. Ye ek chote se software ki tarah hote hai jinhe install karne se apki website mein new features aur functions jod deta hai. Webite ke liye har tarah ke plugins hote hai — jinme website ko search engines mein higher rank karwane mein bhi madad karte hai. Ese bohot se plugins hai jo khas-taur se website seo  ko improve karne ke liye hi hai.

WordPress mein seo ke liye best pugin hai Yoast SEO ye lag-bhag har blogger use karta hai aur iske features bhi bohot acche hote hai. Isme ap premium aur free dono version use kar sakte hai, kyunki iske free version mein hi itne badiya features hai ki shayd hi apko kabhi iska premium version use karne ki zarurat pade.

11. apne ‘permalink’ structure ko change kare

Permalinks ese permanent URLs hote hai jo apki site ke post, pages aur dusre content ko point karta hai. Isse hi log refrence ki tarah istemal karke apki site ko link back karte hai. Clear aur ese links jo apke content ke bare mein batate hai to wo search engines ko page ko rank karne mein madad karte hai.

APNE 'PERMALINK' STRUCTURE KO CHANGE KARE website seo

Maine apne permalink ko past name par set kar rakha hai kyunki isse link dekh kar hi saaf pata chal jata hai ki content kis bare mein aur google ke crawlers ko bhi isse madad milti hai jisse posts jaldi rank hone lagte hai.

12. ‘sitemap’ banaiye

Sitemap us list ko kehte hai jisme apki website ke sare pages aur baki sara content hota hai. Iski madad se bohot jaldi ye dekha sakta hai ki apki site mein kya-kya shamil hai. Yeh sitemaps is liye banaye gaye the jisse user apki website par aa sake, lekin ab inka main maqsad sirf search engine ke bots (jinhe crawlers bhi kehte hai) ko information dena hai.

Apni website mein sitemap jodne ka matlab ye nahi hota hai ki isse ekdum hi ranking me boost aa jayega, lekin ye phir bhi ek zaruri seo tool hai. Ye apki site ke sare pages ko  crawlers ko dikhane me madad karta hai aur yeh bhi batata hai ki sare pages ek dusre se kese jude hue hai. Ye apki site ko search engine mein index karne mein bhi madad karta hai. WordPress site mein sitemap add karna bohot asan hai apko sirf ek plugin ka use karna hai Google XML Sitemaps. Ya ap sitemap Yoast SEO ki madad se bhi add kar sakte hai.

13. apne content mein heading tags ka use kare

Sitemap ka use karne se search engine ke crawlers ko pata chalta hai ki apki site kese organized hai, lekin ye ek sinlge content crawlers ko nahi samjha sakta hai ki wo kis bare mein hai, aur yaha par hi apko heading tags ka use karna hai. Inko ap pages aur post ke heading section mein apply kar sakte hai.

Ap in headings ko apne wordpress editor mein ese dekh sakte hai:

APNE CONTENT MEIN HEADING TAGS KA USE KARE

In headings ko use karne se 2 fayde hote hai, ekto yeh text ko break karta hai jisse post ko padne mein asani hoti hai, aur dusra crawlers bhi headings ko zyada attention dete hai. Iska istemal karne se pata chalta hai ki apka content kese organized hua hai aur yeh kis bare mein hai. To jab bhi post aur page create kare wordpress ke heading ke options ka istemal karna nahi bhule.

completion

Apni site ko SERPs mein higher rank karane mein apko ek SEO expert hone ki zarurat nahi hai. Agar ap resulte ka intezar kar rahe hai to apko shayd hamari is list mein diye gaye kuch steps ko follow karna padega.

Yeh article apko kesa laga aur apne in steps ko follow kiya? mujhe comment mein zarur bataye.

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